In this highly interactive training, you will learn how to develop, implement, and manage a successful digital marketing strategy using a proven framework.

Through a combination of lectures, videos, case studies, articles, interactive exercises, and team activities, you will gain actionable insights. The week concludes with a final group presentation where participants share their digital initiatives and receive comments from their peers.

Develop the skills necessary to create an actionable digital marketing strategy that is in line with your company's objectives. Apply everything you've learned in class in a final group project, and when you get back to work, design your own digital strategy.

Examine how organizations use various strategies to reach target consumers and how you may creatively incorporate them into your own company. Learn how to create a digital marketing strategy that breaks down silos and brings departments together around a single goal.